Communities on MS Teams

Communities on
MS Teams

Microsoft Teams is a popular collaboration platform that is used by corporations and institutions worldwide. Microsoft launched the free version and introduced the 'Communities' feature to connect with an audience outside of their existing customer base and break out of their 'corporate-centric' image. As a new platform for online communities, Microsoft wants to focus on the needs of community owners and incorporate features that create a compelling value proposition.

Timeline

Aug 2023 - Dec 2023

Role

UX Researcher

Industry

Communication Platform

Revenue

$1.578 billion (2019)

Company size

5,000+

Challenge

Our research showed that communtiy owners strive to grow their communities, and find it increasingly difficult for existing platform to sustain their needs. They use multiple apps as no one platform can do it all.

Solution

The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.

The improved onboarding process resulted in a 35% increase in new user adoption rates.

The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.

Challenge

Solution

The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.

The improved onboarding process resulted in a 35% increase in new user adoption rates.

The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.

5

New features designed

XX%

Increase in user retention

XX%

Increase in time spent on website

Process

Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.

Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.

Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.

Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.

“ With our new visual branding and language in place, the new Shopify brand clearly captures the essence of our current and target customer base, our employees, and our values. ”

Tobias Lütke

CEO, Co-founder | Shopify

Conclusion

The StreamLine mobile banking app redesign successfully addressed the usability issues, resulting in a more intuitive and user-friendly experience. The improved UX/UI design led to increased user adoption, engagement, and satisfaction, demonstrating the value of a well-designed template for UX designers.

Made with love, chai, and a whole lot of heart

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